Philosophy

This is the story about Rachel of 'mable' company.
Actually, 'Louisiella' - the second mood brand of 'mable' is not a single person¡¯s design.

She had worked in one of the largest Korean baby clothes brands for almost a decade as a designer before she started to establish this brand.
While she worked in the company, she really wanted to design what she wanted to make, not what the company wanted to make.
The way the company produced clothes did not fit into her philosophy because they cared too much about cost efficiency, not the feeling of the garment.
After she left the company, she traveled around the world to be inspired and broaden her knowledge of baby and kids fashion.

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After coming back from the journey,
she made her own children's clothes brand called ¡®Susu & Cra' in South Korea.
At that time, she was not rich so she started with making and selling small things like baby bloomer pants
adding her design philosophy and it soon became a popular item in the Korean market.
She wanted to make wings for children with color layering and practicality.

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Since the brand was launched, most of the items she made have become beloved items in South Korea.
'Susu & Cra' now has more than 40 offline Brand stores in South Korea
and become one of the brands that many people love in South Korea.

Her emotions moved people's hearts.

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Based on her first brand establishing experience,
she launched her second brand called ¡®Louisiella¡¯ for customers who want a more special and romantic classic mood. It took almost 2 years to prepare this brand concept because she and the entire design team wanted to make something that is transcendent that goes beyond simple beauty.

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The brand, 'Louisiella', inspired by the nature-friendly environment at the heart of the Louisiana Museum in Denmark,
signifies a stellar night of the Louisiana museum.
She started designing after seeing a shining star in Louisiana.

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Long-lasting & priceless nostalgic memory of the classic vintage reflects history like old fine arts in museum.
Romantic with mood based on nature creates the affectionate and warmhearted natural silhouette of Louisiella's garment.

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Always she is thinking about the power of the impact of design.
Even today, she and her best members are trying to deliver their emotions.

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